Our Story

With Love, Bashi isn’t just a brand to me; it’s a thread stitched right through my childhood, my family, and the dreams I’ve carried quietly for years.

My love for jewellery started long before I ever knew the word “entrepreneur.” It began on the floor of my childhood home and dressing up my Barbie dolls. Every birthday, my dad would place a tiny box in my hands - something delicate, something thoughtful, something mine. Those gifts weren’t just jewellery; they were little sparks that lit up a passion I didn’t yet understand.

When I was 17, life changed. My dad had to close his "Fashion Jewellery" business because of management struggles, and I remember how heavy that moment felt. But grief has a strange way of showing you what matters. Instead of letting that chapter close, something inside me whispered, “Pick it up. Carry it forward. Give it a new life.”

That whisper became "With Love, Bashi" - a place where my South Indian roots, my love for timeless pieces, and my father’s ideas blend into something beautifully new. My dad remains my guiding star, and my mom, with her effortless elegance, is the style compass I’ve always followed.

Winning the "Global Miss India Asia International 2020" title was another turning point. It wasn’t just a crown, it was a moment that told me, loudly and clearly, that embracing who I am and where I come from is my real strength. It gave me the courage to build this brand with my whole heart.

So what makes our jewellery special?
Every piece is designed with intention. It's Unique, durable, affordable, and crafted with love. These covering pieces,  you can wear every day or save for the moments that deserve a touch of sparkle. And woven into each one is a bit of my heritage, a bit of Chennai, and a lot of heart.

As you explore With Love, Bashi, I want you to feel welcome- like you’ve stepped into a home filled with warmth, stories, and celebration. This journey is deeply personal to me, and I’m grateful you’re here, sharing it.

Thank you for being part of this chapter.

With love, always
Bashi